Subway® India has added four new desi flavours namely Mutton Keema, Chicken Seekh Masala, Soya Keema and Paneer Bhurji Masala to its Loaded Signature Wraps category for a limited period.
“Popularity of Indian flavours is increasing day by day amongst millennials all over the world. In line with that thought, we have expanded our India menu with four new locally -relevant flavours”, said Ms Shuchi Monga, Head of Marketing, Subway® South Asia.
Guests at Subway® will also have an option to savour the new flavours in the form of Submarine Sandwiches (subs) and Salads by paying the applicable conversion price. The new flavours would be available till January 07, 2020 at all Subway® restaurants as well as on delivery platforms.
Subway® India menu has an eclectic mix of local and international flavours. The existing menu includes flavours like Chicken Tandoori, Chicken Tikka, Chatpata Chana, Paneer Tikka, Veggie Delite and Tuna amongst others.
In order to promote the new flavours, Subway® India has rolled out a 360-degree marketing campaign with in-store collaterals, television commercials, print advertisements, radio spots, mobile ads, billboards and social platforms. A TVC has been created to connect with the audience in an entertaining way. The TVC will be aired on YouTube (https://www.youtube.com/watch?v=g1pxj2QXYtA) and social media channels to create more enthusiasm among the audience.
The TVC has been produced by Happy Making Films and the creative agency is Dentsu Creative Impact.
Subway® began its operations in India in 2001 and currently operates a chain of more than 660 restaurants across 70 Indian cities. The brand leads the way in the quick service restaurant industry in terms of its product line-up which is traditionally deemed fresh and more nutritious.