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VLCC Boosts Commitment to Fit India, Launches Anti-Obesity Campaign

VLCC has announced the launch of its annual public awareness campaign against Obesity. The 26-day Anti-Obesity Drive was kick-started by Mrs. Vandana Luthra, Founder, VLCC Group, today and will culminate on November 26, which VLCC has been observing annually as Anti-Obesity Day, since 2001.

This year’s Anti-Obesity campaign, “Take the Orange Pledge: Stand Up India”, seeks to create awareness about the pitfalls of leading a sedentary lifestyle and dangers of prolonged sitting, urging people to be more active.

“Taking the Orange Pledge by logging on to www.orangepledge.com is all about agreeing to ‘Stand Up’ against obesity and committing to lead an active, healthy lifestyle,” said Mrs. Vandana Luthra, Founder, VLCC Group, explaining the theme of the 2019 Anti-Obesity campaign.

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