The countdown to break into the year 2020 is already on. The festive mood and year-end celebrations rule the atmosphere. For movie enthusiasts, this time is even more special as Bollywood saves the best (of the movies) for the last. Overall, 2019 is a remarkable year for moviemakers as a new avenue of movie promotion became quite prominent – Social Media apps. Platforms such as Likee became a hotspot for moviemakers, actors and celebrities in general in reaching out to the youths of India. Let us capture some hashtags were designed to promote movies on Likee that went viral.
1. The #Chhichhore challenge
Fox Star Hindi collaborated with Likee to promote its multi starrer movie Chhichhore featuring Shraddha Kapoor, Sushant Singh Rajput, Varun Sharma and more. Before the rom-com film became a blockbuster movie for beautifully capturing the lifestyle and friendships of today’s youth, its promotional hashtag became a super-duper hit among Likee users. The hashtag got more than 423 million views with a fan base of more than 38,000. As part of the collaboration, select Likeers also met the lead actors of the movie – Sushant Singh Rajput and Shraddha Kapoor. We are sure it would have been an exciting challenge and opportunity for Likeers!
2. Likee #HudHudDabanggChallenge
No points for guessing the movie for which this hashtag was created! Dabangg3 was the most awaited movie for Salman Khan fans, and he honoured them with the third sequel of the film that was released a few weeks back. Through participating in this challenge, Likee users had the terrific opportunity to interact with Salman Khan and Sonakshi Sinha on Likee and support the lead actors by taking up the #HudHudDabanggChallenge. The challenge was launched by the actors via their official Likee accounts and also through their other social profiles. As expected, the youths were seen using the latest songs in their Likee videos and showcasing the iconic Dabangg dance moves with creativity. The challenge received more than 294 million views, and it is still counting!
3. #TheBalaChallenge and #Housefull4
We all know the character of Bala from Housefull4 movie that was played by Akshay Kumar and boastfully introduced the character as ‘shaitan ka sala’. The quirky dance move of Bala with the character’s theme song became hit even before the movie was released. To amplify this, Fox Star Hindi collaborated with Likee to promote the film as well as the character of Bala. Young movie enthusiasts from all over the country participated in the #TheBalaChallenge and #Housefull4, making it a huge success. #TheBalaChallenge received about 638 million views with a fan base of more than 56,000.
More movies such as Mission Mangal, Panipat by Ashutosh Gowariker, and others were promoted with similar zeal. In fact, movie promotion for a Telugu film Raja Varu-Rani Garu was quite a success on Likee. In the upcoming year, we expect more Bollywood movie promotions on Likee with innovative challenges to wow the users.