At the young age of 11, Sid lost his father and was responsible for his family’s financial needs. At a very early age, Sid started off as a newspaper distributor with a meagre salary of Rs 250 per month. He had to quit his studies after 10th and take up the job of an office boy.
He later worked in an advertising and marketing agency in Bangalore with the responsibility of handling operations, fashion shows, shoots, PR and what not. He rose through the ranks and in 5 years was ready to take the next big plunge, to start his own company.
Sid Productions dabbles in fashion shoots, model grooming, art direction and brand building. His clientele is jaw dropping and includes the likes of fashion photographer Colston Julian, celebrity stylist Ami Patel and supermodel Carla Ruth Denis to name a few.
He has also worked with brand like Myntra, Zivame, Max and Future Group. None but the gigantic Sanjay Leela Bhansali is his inspiration and his style clearly reflects that. He has worked with over a 100 international models including the likes of Vartika Singh, Parvathy Nair and Femina Miss India 2014 finalist Jantee Hazarika. In a short span of time, he has worked with fashion magazines like Chiiz Magazine, Vogue India and Elements (New York).
From a very humble background to forming his own productions house, Sid has indeed come a long way.