At the young age of 11, Sid lost his father and was responsible for his family’s financial needs. At a very early age, Sid started off as a newspaper distributor with a meagre salary of Rs 250 per month. He had to quit his studies after 10th and take up the job of an office boy.
He later worked in an advertising and marketing agency in Bangalore with the responsibility of handling operations, fashion shows, shoots, PR and what not. He rose through the ranks and in 5 years was ready to take the next big plunge, to start his own company.