The British clothing brand, famed for combining American design with Japanese style graphics, launched its Autumn/ Winter’19 collection at The White Crow, Ahmedabad on Sunday, 20th October. With an array of essential products to see you through Autumn/Winter, Superdry’s latest collection is a proof that style and functionality can work in unison to create the ultimate product.
The fun-filled launch of Superdry A/W’19 collection was followed by an exclusive, action-packed training session with the World Champion and Celebrity Trainer, Drew Neal. Drew is the go-to name for Bollywood’s fittest superstars like Kareena Kapoor, Farhan Ahktar, Harshvardhan Kapoor, ShibaniDandekar among many more. An hour-long kickboxing session hosted by Superdry Sport was attended by some of the city’s leading fitness & wellness experts as well.
The high-energy event perfectly demonstrated the spirit of Superdry Sport which is to bring innovative sportswear to those who crave individuality and are not afraid to stand out.The fitness enthusiasts were seen challenging each other at the event with some arduous and entertaining postures and moves. Drew shared his belief that fitness can enrich anyone’s life in a multitude of ways, which was well-received by the audience and was followed by a one-on-one session over healthy snacks.
Superdry’s underlying DNA has always been about mixing up trends and influences. This season, Mainline, Sport and Snow comes together under one truly powerful concept: Superdry – My Way. The campaign uncovers the personal stories and adventures that reflect one’s style. Celebrating this diversity and unique make-up of Superdry’s consumers, this AW19 sees an exciting and compelling brand first.
Sport inspired story that focuses on a ‘remixed’ mentality keeping originality and expressionism at the forefront, this collection has been built for longevity with sturdy materials and clever design details. From comfy Sherpa hoodies and classic block colour tees to super-soft lined elite joggers and camo cargo pants, this collection will ease you back into the reality of a new season.