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Pranshu Sikka has always been a reporter at heart, with this love eventually transforming into a passion for revolutionizing the communications landscape at large. However, what truly changed the course of his life, and that of many others, was his accidental journey to becoming a serial entrepreneur.
From being a sportsperson to excelling in academia and from securing admission in top colleges of the country to becoming one of the most sought-after PR professionals, Pranshu has always had a knack for donning many hats.
To satiate his hunger for newer challenges, Sikka has fostered many startups that have grown to become successful ventures. He is credited with being the driving force behind The Pivotals, a full-service, integrated communications firm that is helping Indian and global companies realize their branding goals. The Pivotals is also credited with executing many high stake crisis management projects to mitigate business and reputation loss for its clients.
As an avid foodie, he is also the founder of food delivery chain ‘Be Bhukkad’. The brand has many innovative Indian culinary delights and thousands of satisfied customers to its credit.
However, what sets him apart is the fact that inspite of being a first generation entrepreneur, Pranshu has not let his professional journey deter his commitment to the society. As an established social thinker and commentator he has been associated with many relevant contemporary issues. In the aftermath of the abrogation of Article 370, he wanted to find avenues for economic growth in Jammu and Kashmir and Ladakh regions. So, he co-founded Kashmironomics, a think tank to help chart an economic roadmap for the development of the newly formed Union Territories. He is also closely working on issues of child rights and women empowerment.
“As entrepreneurs, our responsibility towards the society does not merely stop at generating employment. We must imbibe empathy in the way we function as individuals and organizations. That is the only way to have a meaningful impact on issues that are most pertinent to those who are not as fortunate as us,” he states.
Pranshu’s ability to mobilize thought processes and positively influence outlook on key social and economic concerns have made him a much-admired personality across professional genres. His biggest strength lies in his ability to curate a positive narrative from a sea of conflicting viewpoints to finally build consensus on best way ahead. The application of this sentiment perhaps best reflects in the success of his ventures.
