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Breaking the internet used to be a term which one would use once in a blue moon up until a few years ago. However, it now seems that everyone is breaking the internet on a rather frequent basis. Almost every day there is a new challenge on social media, or there is a dance video – or even an emoji that gets viral! There is just so much going on and creating viral content requires you to keep an eye out on all of it – and this is not an easy task. Just ask Pranav Rastogi, the co-founder of Pollination Media, and he will tell it to you in detail.
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