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Panasonic’s Modular Kitchen business started in 1963 in Japan and has grown tremendously over the years providing numerous varieties and layouts of kitchen cabinet, storage and accessories by catering to approximately 6 million consumers in Japan.
Panasonic is now set to expand its business into the Indian Modular Kitchen market to meet the rising demand of modular kitchen in India. Panasonic, one of the largest domestic manufacturers of electrical construction materials, housing, diverse electronics technologies and automotive space marks its presence in Jaipur with the launch of its first exclusive L-Class Modular Kitchen franchise store.
With this store, Panasonic Life Solutions now has 6 stores in India. Customers in Jaipur can now visit the L- Class Modular Kitchen franchise store which is spread across 1400sq. ft. store located in the pink city’s, # 20, Sahkar marg, Main sahkar building First Floor, Sanzair
The new store offers some of the most innovative products, truly making it a buyer’s delight. Created while keeping current international trends at the heart of design, the L-class modular kitchen is all about innovation. The range boasts of exquisitely crafted design consisting of varied styles for the dining hall for the added attraction. The store gives Indian consumers access to some of the most popular kitchen designs in India. The new range of L-Class kitchen designs are three-storied compartments which have the highest storage capacity than usual models and it is also inserted with surgical grade SS film to prevent dents, stains and maintain overall product appearance.
Additionally, the L Class Kitchen model offers an extra 10% storage capacity along with a special feature called “floor stocker”. The model ensures safety through earthquake locking system that protects cabinet’s contents from quakes and helps avoid potential damage. Also, the facility of safety strip and dust resistance helps enrich the overall product life.
Panasonic aims rapid expansion in the Modular Kitchen stores by tapping Tier I and Tier II cities. With the inauguration of Panasonic’s first exclusive franchise store in Jaipur, the brand targets to open a franchise and experiential stores in other North markets followed by Delhi, Chandigarh, Lucknow in North, and Cochin, Chennai, Pune, Indore being other cities in India. Nearly, the aim is to mark its presence across 31 cities by FY2020.
Mr.Dinesh Aggarwal, Joint Managing Director, Panasonic Life Solutions India, added,“In the housing segment the primary factors such as space, convenience and growing aspirations are driving the demand for trendy and stylish modular kitchens. We aim to bet big on the fast growing housing demands by focusing on rapid expansion in the Modular Kitchen stores by tapping Tier I and Tier II cities and we look forward to eye 5 per cent market share in the next three years. Panasonic has established itself as a manufacturer of high quality and innovative electrical construction material over the past decade and is the first Japanese brand to enter the Indian modular kitchen business.”
