Publishers of Nargis wanted to move away from the usual formats associated with women’s fashion magazines. Diversity, paired with uniqueness and exclusivity, is one of the features of this publication. Nargis magazine doesn’t look at fashion in the air-brushed manner and its publishers have created a socially informed fashion image for itself and the magazine offers a plunge to its readers not just into the world of fashion but into that of culture, art, history, etc.
A popular magazine of Azerbaijan, Nargis, in existence since 2012, is different than most of its competition.
Seeking implementation of special projects and public campaigns, Nargis boasts of providing a unique opportunity to a creative person to have an enriching “exchange of thoughts, familiarization with the different and original ideas. Ulviyya Makhmudova, its Editor-in-Chief at present, feels proud to present Nargis as a “publication born out of the coordinated work of a talented and creative team.”
Her editorials are a delight to read, as is the whole magazine, which has content on topics as diverse as Fashion, Travel, Relationships, Beauty, History, Art, Brands, Cinema and whatnot! From the first issue of the magazine itself, it has also published an array of interviews with celebrities from different fields like designing, theatre, academics, etc. With a printed issue in Russian language and 3 web versions in Azerbaijani, Russian and English, the magazine has a global reach and readership.