No matter the period, industry, or application, customer service can make or break a business. As we live in a digital world with no option to sweep an awful experience under the rug, companies need to deliver stellar customer service now more than ever. MetaMonopoly shares some tips on being customer satisfaction champions to thrive in the tumultuous sea of competition.
Our lives have shifted online, and cameras are everywhere. Interactions can be filmed by those simply witnessing an encounter and shared with the world. Social media has replaced traditional marketing agencies, and it drives online reputation for brands in this day and age. MetaMonopoly supports the power of social media marketing but also recognizes the potential problems of interactions going viral.
MetaMonopoly’s strategy is simple:
- Own your mistakes and your praise.
- If something goes wrong, fix it, and don’t expect a pat on the back.
- If something goes right, be grateful and humble.
MetaMonopoly believes that customers are the lifeblood of a business. The better you are to your customers, the better they are to you. Customer satisfaction is achieved by listening to your customers. Listen to what they want, what they dislike, and any suggestions for a new offering or to make something better. Companies are at a tremendous advantage as they can hear customer feedback anytime and anywhere, thanks to the rise of the internet. Questions, comments, or concerns can now be addressed in minutes instead of months. This gives brands a massive advantage in responding to feedback and a golden opportunity to provide consumers exactly what they want.
A method to show customers a brand is listening is to reiterate the feedback and take action on it. For example, a beloved beauty company recently brought back one of its original products due to customer demand. The people asked, and the brand responded by giving them what was asked for. It is not a complex formula, says MetaMonopoly, and there is no need to make it complicated. Ask customers what they want and deliver upon their request. Yes, it is that easy.