Today women are proving themselves to be well proficient and prolific, may it be in any field that one wishes to excel in. One such contemporary field is fashion, which is a language of mind, body and soul. The real secret of a great style is to feel good in what you wear. And Simmi makes sure one feels authentic and enticing wearing Label Simmi Bajaj.
India is without a doubt the country with the fastest growing fashion industry and the recent years have witnessed its rapid growth. An increasing appetite for innovation in the designing world has led to creating a mélange of traditional and contemporary looks. Simmi Bajaj, a well-known couturier from Surat, Gujarat has changed the face of women’s wear in the country with a new confident style.
Each of her designs is meticulously handcrafted like a work of art, displaying higher levels of creativity. Being a successful fashion designer, her entrepreneurial streak and creative bent of mind have always placed her in the global fashion circuit with her brand ‘Label Simmi Bajaj’ which was launched in 2020. The way her brand is targeting the people with varied tastes from the classy & chic, to the vivacious, with a touch of sustainability, is undoubtedly commendable.
Simmi, who has been working with top socialites and elite clients, has been designing and styling in the celebrity world as well. Recently, she has designed an eclectic & shimmery black draped-saree for the popular Bollywood actress Jannat Zubair. She has also styled Mahira Sharma in Bigg Boss, Akansha Bhalla, Charvi Datta and many more. She has not only limited herself to designing for celebrities but has styled many influencers as well – Shweta Chaudhary, Ami Shah, Karishma Rawtani, just to name a few.
Simmi Bajaj has been in media eyes for introducing her handcrafted antimicrobial masks which were fashionable yet super breathable. Her environment-friendly masks were not only reusable but washable at the same time, and were a popular hit in the country. Her brand, in association with Parle Point Rehabilitation Centre, organized an event to spread awareness about drug usage in India and its effects on the society. She even distributed her cotton 3-layered masks for the protection against the recent pandemic. On this Simmi states, “My creativity and knowledge have always been my sole inspiration to be on the top of my game. I just let my creativity flow and the masterpieces happen.”