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Rooted in traditions and modern artwork, the young and emerging couturier Shashank Arya has launched his eponymous clothing label in 2016. Since then, the impeccable brand has been an epitome of perfection and quaint craftsmanship. The way it has evolved within the last 5 years is undoubtedly commendable. Graduated from Pearl Academy in 2011, this ace fashion designer has not only been pushing his boundaries to design luxury looks, season after season, but has also been alluring the audience with his design sensibilities.
With a flagship store in Shahpur Jat, Delhi, this dynamic label has established a well-known name in the list of unique and creative designers. The perfect amalgamation of innovation and imagination, is leading this artistic designer to create something sophisticated yet extraordinary. Recently, Shashank has come up with an advanced fashion-tech concept by introducing virtual styling & consultation, in order to enhance the shopping experience of his buyers.
The work of this talented designer has not only been embraced by the discerning millennial brides, but also by some of the celebrities & influencers including Harshdeep Kaur, Prachi Tehlan, Sonam C Chhabra, Meenakshi Arora, Sona Sachdeva, just to name a few. His latest collection ‘Maia – The Genesis of Twilight’, which is composed of embellished draped sarees & gowns on digital prints, has been a huge hit in the capital territory. Not only this, but his previous luxury prêt edits, ‘Aabidah’ and ‘Tasawwuf’, received an overwhelming response from the overseas clients.
Shashank Arya strongly states, “In order to tap your hidden potential, just let your positivity flow in all the dimensions.” Be it meticulously designed lehengas, or digitally printed anarkalis; his ensemble instantly elevates your diurnal look. He extends his frontiers by infusing traditional workmanship in contemporary techniques by experimenting with silhouettes and colours every season. With a sense of refined and maximal aesthetics, Shashank Arya is the one who never fails to impress the audience with his resplendent designs.
