Advertising campaigns have the potential to reach out to millions of people and a well-crafted concept has the power to influence these people and bring about a behavioural change. Whether it’s a brand that wants its audience to consume their product, or a corporate that wishes to influence their mindset, the need for innovative and creative advertising has never been more pertinent. One man has managed to stand out amidst stiff competition and his name is Manish Bardia.
Hailing from a Rajasthani business family, Manish completed his studies in Fine Arts from the CN Institute of Fine Arts, Ahmedabad; and later founded the Moving Pixels Company. Armed with scarce resources and a huge vision, Manish Bardia started from a modest rented office space. Today the company has more than 70 full-time employees and a list of clients that speak for themselves, including Reliance, ISRO and a number of central and state-led government institutions.
Bardia is the man behind numerous successful campaigns which were conceptualised and executed by team Moving Pixels. From emulating the colours of Gujarat through “Rang Gujarat Ke” – a campaign which was part of the Vibrant Gujarat Summit 2019, to ‘Come Back to Life, Come to Gujarat’, campaign Bardia had some of the most notable endeavours. For “Swachh Bharat Mission,” Manish used his creativity and passion to help shape India’s biggest cleanliness drive which swept the nation and garnered massive participation.
He used a simple thought to help touch the hearts of millions of Indians – strive to have a clean India by October 2nd 2019, marking the 150th birthday of Mahatma Gandhi. Armed with a powerful message and spearheaded by Prime Minister Narendra Modi, the campaign was a roaring success. While talking about how he did it, he modestly said, “A campaign of this proportion cannot be made a success by only one man, Mr. Modi’s efforts along with support of the government has made it what it is today, it was one of the biggest campaigns we have worked on, and we are thankful to be a part of it.”
The Swachh Bharat Mission was a success due in large part to the unprecedented participation that it received. The campaign’s objectives were communicated clearly and people rallied behind it. This serves as an excellent example of the advertising and marketing strategy implemented correctly.
Manish and his team worked their magic from behind the scenes and they continue to do so. He believes that creativity changes on a daily basis, and we need to learn to adapt to those changes. His career reflects that.