The minimalist Japanese lifestyle brand, Usupso, is on a target to launch more than 100 retail stores in total by the end of 2020. With grand opening of their stores in cities like Jaipur, Indore, Surat, Kolkata, & Mumbai, they have also started to expand their company in smaller regions.
Usupso, a franchise store that saw remarkable success in such a short span of time. Recently, Japan-based retail brands have been pouring in all over India, store after store. With this kind of retail stores that usually consists of a wide variety of lifestyle goods for daily use under one roof is a relief for many.
Usupso has a wide variety of products that includes Beauty, Creative Home-ware, Digital Electronics, Fashion Jewellery, Bags, Office Stationery, Home Dress, Life Commodity, and all that in an affordable price as they believe in providing Value for Money products to its customers by sticking to their life philosophy of “simple, nature, sense of quality” in Lifestyle commodities.
One of the reasons that make these brands so popular is that they have everything at one place making convenient for consumers. From Sling bags, backpack, funky totes to modish wallets. These kinds of lifestyle stores are packed with accessories like colourful USB cable, pen drive, headphones, phone cases, stickers, and what not. Not to forget their wide range of items like face tissue, travel kits, home livings & beauty accessories. They also carry a home decor corner that surely looks eye catching for consumers.
The Japanese Designer brand entered India in 2018 with its first store in Bangalore, the company now possess more than 1000 successfully running stores in America, Cambodia, Indonesia, the Philippines, Vietnam, Iraq, Saudi Arabia, Zambia, India, Myanmar, and Ukraine & a total of 15 stores successfully running all over India.
“The last 2 months have been a roller coasting ride for us getting the store launched in 6 different corners of the country back to back- Jaipur, Indore, Surat, Asansol, Dhanbad & Bokaro”, said the spokesperson of the brand- Rishav Nahata.
Besides having the physical stores, they have also explored the growing e-commerce network which will not bind their growth limit anyway. However, they will concentrate on growing the website but later on.