Home / BUSINESS / Godrej Group celebrates the Twitter debut of Godrej Housing Finance through a fun intrabrand soiree
Godrej Group celebrates the Twitter debut of Godrej Housing Finance through a fun intrabrand soiree

Godrej Group celebrates the Twitter debut of Godrej Housing Finance through a fun intrabrand soiree

The Godrej group has business across categories from home appliances to real estate. Twitterati woke up to an exciting banter between all Godrej Group brands. Godrej Group welcomed the newest member of their vast family of brands, Godrej Housing Finance with an interesting Twitter banter. All group brands participated in the activity.

The bonhomie was through the roof. Through an engaging impromptu Twitter banter, Godrej Group brands created an atmosphere of a Friday soiree and engaged its massive following by introducing the offering to the world.

Here is the funny Twitter banter thread

 

“We are a new digital-first brand and we wanted to reiterate our commitment to customer and employee safety through our ‘Zero-touch loans’ that make their home loan experience a priority,” said Manish Shah, MD & CEO, Godrej Housing Finance.

The quirky banter began with the announcement of Godrej Housing Finance’s latest customer-centric move through a funny campaign with leading stand-up comic, Rahul Subramanian. The video spins a hilarious take on the awkwardness people face today in social situations, given the pandemic and everyone’s concerns around safety and observing social distancing. Bringing the contactless feature in the form of Godrej Housing Finance’s ‘Zero-touch loans’ that enable home-ownership in a safer, fast, flexible, and fair manner.

You can watch the video here

Sujit Patil, Vice President, and Head – Corporate Brand and Communications, Godrej Industries Ltd. & Associate Companies added “Our Group’s culture of inclusiveness has been well resonated through this banter, as the entire group welcomed our new entrant, GHF. It was a unique opportunity for all of our brands to come together. We have done this on our own handles further highlighting our own reach & the creative drive to do things differently which is embedded in our group philosophy.”

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