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Work
Short video content is the latest stir in the entertainment industry, and it’s here to impress and stay a long time. The market is constantly changing and there is a pool of creative potential to explore. I love interacting with creators from different backgrounds scattered across the country. We want to take them out into the world.
The web of India, like its various regions, is immense but untapped. We want to define the right platform for its growth. Once creators from the farthest corners start to gain popularity and become stars, we’ll be content to see our vision come to fruition. There is happiness in breaking the stereotype that the entertainment industry belongs only to metropolitan cities, as there is immense potential and an equally undying passion among creators of small towns as well.
The days of the week
My day would be very different without Covid. Nevertheless, it is always full of activities. Trendy stuff research became activity # 1, followed by team calls, ideation, and strategy planning. Much of the time after lunch is spent interacting with creators, understanding creativity from their perspective, the limits they encounter, and the innovations that can be harnessed. Intermediate refills are crucial; I do this by playing with my daughter and having light conversations with my wife on adrak-wali chai.
The weekend
Weekends are devoted to personal development and personal well-being. I usually engage in different kinds of research, followed by calorie burns on short walks, badminton, and table tennis with friends. Evenings are strictly reserved for play dates with my daughter, family dinners and watching movies, especially titles in regional and international languages.
Toys
Without a doubt, Xbox. He has been an ally for years and still manages to bring out the child in me; making me forget about the time, the stress and even the food sometimes.
Logos
Men, as opposed to the opposite sex, are loyal to only a few categories of brands, such as cars, gadgets, watches, and perfumes. In the car, who can beat the roar of the Range Rover! In apparel, United Colors of Benetton tops my list, not only for their line of comfort clothing, but also for their genuine advertising efforts to bring the world closer, one ad at a time.
