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Cremica unveils new campaign for Cremica Sugar Crackers

North India’s major biscuit and confectionary brand Cremica has released an ATL campaign to mark the launch of Cremica Sugar Crackers.

Cremica Sugar Cracker is a perfect partner with tea, coffee or any beverages. Consumers can enjoy the international taste of multi-layered crispy cracker with a sprinkling of sugar, baked to perfection. Powerful combination of crunchiness and sweetness at the same time, Cremica Sugar Cracker can be relished at any place be it office-meeting or college campus.

Cremica has blended stringent in-house measures with cutting edge technology to ensure the production and delivery of quality products.

The ATL campaign has been conceptualized and executed by Arms Communications. The campaign has given an added boost to Cremica retailers who feel that the product is an instant hit in the market. The TVC (https://www.youtube.com/watch?v=XSfpAsB0fCk ) is airing in all multi-media platforms.

Mukesh Gulati, Vice President, Arms Communications explains, “Cremica Sugar Cracker is a great product in cracker category, which is big, tasty and crunchy. The TVC portrays how crunchy is Cremica Sugar Crackers for any situations like office meeting or college campus.”

Anoop Bector, Managing Director, Mrs Bector Foods Specialties Limited, said, “Our continuous commitment to natural ingredients and an ability to understand customer demands has strengthened our distribution network to ensure deeper coverage and depth in north India. We will try to serve their (customers) palate with our innovation in our food as we are known to serve the best quality.”

Cremica is strongly committed to quality and hence take strict measures to ensure that it delivers the promise of serving its customers the premium taste and nutrition. Extensive introduction of technology is undertaken in all plants to help in continuously improving its production processes. Cremica has more than 50 SKUs in its product portfolio with many new products on the anvil. With the benefits of wholegrain, wheat and natural fibre, Cremica products are the perfect option for some guilt free snacking.

Arms Communications is a full service advertising agency, based in Delhi, India, servicing leading Indian & MNC brands. With a staff drawn from leading MNC agencies, it offers Strategy and Creative services across all above the line media. Through its subsidiaries it also addresses marketing needs with below the line, Digital and PR solutions. Globally, the agency is aligned with ICOM the world’s largest independent agencies network with presence in 90 countries across all continents of the world.


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