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VLCC Boosts Commitment to Fit India, Launches Anti-Obesity Campaign

Studies have clearly shown that people who sit for long hours at a stretch every day are at an increased risk of becoming over-weight or obese and more prone to diabetes, heart disease, cancer and shorter life spans, even if they exercise regularly1.

“I have always felt individuals can be responsible for their own well-being only when they have the awareness about how to lead a healthy lifestyle. This was our motivation for launching the annual Anti-Obesity Drive initiative 19 years ago and is now observed in over 150 cities in the 14 countries that we operate in, with the active participation of local communities, the medical fraternity, local administrations and the media,” Mrs. Luthra added.

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