To begin the strategic re-entry into the smartphone segment, Micromax plans to invest INR 500 crore and will build products from ground-up for the new-age Indian consumer. It will be introducing a new range of smartphones under the ‘in’ brand.
Micromax has state-of-the-art manufacturing facilities across 2 locations in India including Bhiwadi and Hyderabad. The brand has a capacity of producing over 2 million phones per month. Furthermore, the brand is working on strengthening its already established retail and distribution network. Currently it has a retail presence of more 10K+ outlets and over 1000+ service centres across India.
Micromax has many firsts to its credit including the Longest Battery Phone, Dual SIM Phone, Qwerty Device, Gaming Device, Women’s Line of Devices, Universal Remote Control Phone, MTV Phone, Dockable Bluetooth Device and Edutainment Tablet.