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Amir Syed, founder of Animated Times, which is now one of the leading entertainment portal, with a global audience reach in millions, has a few pointers which will give you an insight on how to establish your brand and keep up with the trends in an already saturated market.
According to Amir, “You could have two very similar pieces of content — with one receiving huge no. of shares and driving a ton of traffic and other fading away in obscurity.”
“It’s not like there’s a switch which can be flipped to get massive amount of exposure, it doesn’t work like that, but there’s are several things one can do to increase the chances of your content getting viral.”
I had an opportunity to sit down with him and get a peek at his process of understanding and creating content that resonates with the audiences and here are his top two tools, that will help you ace your content game.
Using Google Trends To Understand Current Trends And Preferences.
Google trends is one of the most common free tool that is used very frequently for gauging people’s interest and identifying the most viral topics at any given moment in time.
You just simply have to go to the Google Trends homepage and start scrolling down to see the stories that are currently trending on the internet.
This might give you a head start by making you aware of the potential ideas to work with, of course the trending stories featured on the homepage aren’t narrowed down by topic or niche, so you’re dealing with a huge variety of subject matter.
But sometime that’s more than enough, if you see something that intrigues you, click on It, you will then get more relevant articles which will provide further clarification on what’s trending at present.
