Home / TECH SPACE / Mahindra Automotive Division announces a host of festive season offers for consumers
Mahindra Automotive Division announces a host of festive season offers for consumers
Dr. Pawan Goenka, Managing Director, Mahindra & Mahindra Ltd & Mr. Amit Sagar VP Sales

Mahindra Automotive Division announces a host of festive season offers for consumers

Mahindra & Mahindra Ltd (M&M Ltd), part of the USD 20.7 billion Mahindra Group, today announced a slew of customer centric offers in the state of Bihar leading up to the festive season. These offers which include financial as well as other special deals which will ease purchase decisions and allow prospective buyers to become proud owners of Mahindra vehicles.

Being one of the strongest players in rural India, both in terms of personal and commercial vehicles Mahindra sees the recovery of the rural economy happening with a positive disposition of multi-faceted economic factors.

Addressing the media, Dr. Pawan Goenka, Managing Director, Mahindra & Mahindra Ltd. “Factors such as a good monsoon, expected improvement in rural income & liquidity and recently announced positive government initiatives are factors which we believe will translate into an overall revival scenario. As we enter the auspicious festive season with an array of offers, consumers can expect to own Mahindra vehicles on extremely attractive terms. Bihar has been a key market for us and we hope to grow further in the state in times to come”.

Mahindra Automotive Division – At the forefront of Technology & Innovation

Festive Offers & Products

Customers in Bihar can avail of benefits of up to ₹ 1,40,000 on Mahindra vehicles, including vehicle exchange and upgrade bonus, cash discount, free insurance & accessories (depending on the model). The company is also running a scratch contest with assured gifts upto ₹. 10,000. These offers aim to make the festive season special by rewarding customers and boosting consumer sentiment. The scheme of offers are available on the company’s range of passenger as well as commercial vehicles. The company is also promoting buy back schemes on its pick up range of vehicles.

At Mahindra the launch of 3 new products – XUV300, Alturas G4, & Marazzo have helped the company to perform better than the industry average in this challenging environment. A wide range of UVs at different price points has attracted a whole new set of buyers to the Mahindra brand. The new products are complemented by various customer facing initiatives such as premium & seamless digital experience at the revamped World of SUV dealerships. The company has focused on sales efficiency with the use of artificial intelligence, in addition to ensuring a superb digital experience for the customers, be it at the pre-purchase (WSYOUV.Com) or post-purchase stage (With You Hamesha).

Bihar Market

In state of Bihar Mahindra has the highest pan India Utility Vehicle market share of 58.9%. In the state Scorpio is the top selling brand in the Passenger Vehicle segment and it contributes 20% of all India sales. Mahindra has the 2nd highest market share of 86.8% in the Pick Up segment in Bihar and is among all India

top 3 position in the 2 tonne – 3.5 tonne commercial vehicles category with a market share of 73.2%. Under Green Mobility, the company has sold over 1,536 electric 3wheelers since last year. Today Mahindra has one of the widest network spread for sales and service support that customers can avail of, with over 439 touchpoints, which aims to bring brand Mahindra closer to its consumers.

Best time to Buy BSIV Vehicles

Additionally, Mahindra today mentioned that prior to the roll out of BSVI vehicles from April 2020, this is the best time to buy BSIV diesel vehicles. Depending on the make and model, buyers of diesel variants can avail of several benefits ranging from an exchange bonus, cash discounts and free accessories. This would include the range of personal and commercial diesel vehicles.

World of SUVs – A Differentiated Customer Experience

World of SUVs, is a first of its kind transformative experience in automotive retail. These are new format, next generation dealerships that redefines customer experience, thanks to digital technologies and interventions. The company envisioned the future to shape a breakthrough in brand and customer experience and presented the World of SUVs. It is aptly themed around the Mahindra DNA of ‘Live Young, Live Free. ’The World of SUVs fortify Mahindra’s engagement in the pre-purchase and purchase stages by integrating the virtual world with the real on a phygital (physical+digital) platform, alongside a robust backend mechanism.


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