The luxury accessories brand Horra collaborated with designer Asif Merchant on the 3rd day of the Bombay Times Fashion Week, with the two parties coming together to showcase a blend of their latest collections of apparels and embellishments.
The collaboration was focused on a theme of colours and moods, the accessories brand is well known for its “shop your mood” campaign. Celebrities such as Waluscha Desouza, Vipul Gupta, Anita Hassanandani and Rohit Reddy walked the “Horra Runway” for the iconic brand while flaunting its bags and watches and donning exclusive designs from the latest Asif Merchant collection. Anita Hassanandani and Rohit Reddy went on to unveil Horra’s new look book and logo as well.
“We are thrilled at having a dynamic designer like Asif on board with Horra. This collaboration helps complement our accessories in the attires space, creating a lifestyle brand so that people can take back Horra home as a sweet memory,” said Parimal Mehta, Founder and Executive Director, Horra, on the sidelines of the celebrations.
“Showcasing our products at Bombay TimesFashion Week is a vital stepping stone towards our vision for Horra. We believe that the current Indian market is in dire need of a fresh perspective, and our brand has the debonair panache to fulfil this need.” said Anant Berlia, President of PB Global and Co-Founder of Horra.
“HORRA” in Spanish means ‘time’ and spells panache, perfection & novelty and Horra luxury makes fashion and style accessories which combine the element of vogue, classy embellishments, deep textures, and vibrant colours. The brand offers a wide variety of bags and watches, for both men and women, there is a colour for every season and a style for every occasion to pair with the moods of the buyer.
The event signified a new time of change for Horra, as the brand looks set to carve its way into Indian markets and establish a niche for itself in the online sector. With the collaboration being a significant success for both Horra and Asif Merchant, more such collaborations can surely be expected in the coming years.