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“EID Souk”: A much-needed boost for women entrepreneurs and homepreneurs

“EID Souk”: A much-needed boost for women entrepreneurs and homepreneurs

Kolkata- The city of joy has always been the cradle of art and culture where original creations have always been celebrated. The quintessential Bong has always led the fashion and lifestyle revolution with the likes of Sabyasachi Mukherjee and Sharbari Dutta being the flagbearers of change.

In the post-covid volatile Industrial landscape where one must balance dynamism and creativity, innovation and feasibility Ibrah Banquets organised “Eid Souk” – a one of its kind lifestyle and fashion exhibition where women entrepreneurs and homepreneurs received a much-needed platform and exposure to showcase their creations.

The initiative is the brainchild of Nikhat Sultana and her husband Junaid. Besides celebrating the spirit of art and culture, their motto was to empower women financially and laying the foundation for home-grown small and medium scale start-ups led specifically by women entrepreneurs to showcase their creations. This also acted as a conduit of motivation helping them to push through the hurdles that may lie ahead.

The 4-day fashion and lifestyle extravaganza were host to a string of different workshops teaching women the tricks of the trade and talk shows / panel discussions stressing on the need / importance of women entrepreneurship taking centre stage.

Amid the Covid-19 pandemic staying healthy and staying indoors happen to be the top of one’s priority list. Eid Souk through various initiatives, spread throughout its week-long exhibition ensured that the entrepreneurial women remain motivated and continue to march on undeterred in their couture crusade – a path of financial independence and success.

Besides being a platform for women entrepreneurs, Eid Souk doubled up to be a one stop destination of jewellery, clothes and accessories designed by talented women belonging from varied backgrounds who are trying to carve a niche and dedicate clientele of their own.

The Covid-19 induced lockdown reiterated the need for business ventures to remain dynamic, adaptive and continue to innovate and strive for excellence. No one was ready to face the unprecedented challenges that the pandemic was to bring. The need of homepreneurs became relevant as many people lost their livelihood once the nationwide lockdown was imposed. For the first time in history there was a need to think out of the box and come up with alternative sources of income – from the safety of one’s home.

Motivating women to pursue their long-forgotten dreams and helping them to become financially stable was never so important and relevant till working remotely became popular and became the workplace of the future’. What was once part of a Business Continuity Protocol (BCP) became Business as usual (BAU) overnight. Both proper platform and guidance are important in such a scenario. A huge number of women in society would like to work given an appropriate platform. Eid Souk in association with Ibrah Banquets came forward to lend a helping hand paving the way for the next generation of women entrepreneurs to flourish.

A panel discussion was held at Ibrah Banquets on 2nd of April 2021 with eminent women personalities, who are torch bearers for the welcoming trend of successful women entrepreneurs.

The star-studded panellists comprised of Social Activist and writer par-excellence Saira Shah Halim who also is an eminent media personality, Former Mrs. India, and Designer Lopamudra Mondal and entrepreneur Farah Khan alongside celebrity motivational speaker Naina More. Silvy Hamid was the moderator for the star-studded panel discussion.

During the event, the panellists talked about the various challenges and hurdles faced by women entrepreneurs during the uncertain, yet dynamic industrial terrain moulded by the global pandemic looming in the background. They also discussed the need for young women to break free from the shackles of orthodoxy and contribute towards the growth of home-grown and innovative business ventures positively impacting the society and in-turn making it conducive for others to follow suit.

Ahead of Eid, Kolkatans were seen to flock Ibrah Banquets in hordes buying everything from oxidised costume jewellery to wall hangings, from designer suits to wedding lehengas.

“We are honoured to have been able to provide the perfect ethos for ambitious, entrepreneurial women to flourish, prosper and succeed.” stated Nikhat Sultana, Curator, Ibrah Banquets – the organizer of the event.

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