The change derived by Chacha Chaudhary through these ‘Talking Comics’ on Swachh Bharat has proved that he is the biggest influencer of all generations for behavioural change and people put in maximum trust in him in India.
The comic has been translated in 12 major Indian languages namely Hindi, English, Bangla, Gujarati, Marathi, Assamese, Malayalam, Punjabi, Sanskrit, Tamil, Telugu and Urdu.
Speaking on the launch of the comic book, Mr. Manish Verma, Director, Diamond Toons said, “Chacha Chaudhary has been infusing new energy to the national cleanliness mission time to time through these series of comic books. With his vast reach to the Indian households, urban and rural alike, Chacha Chaudhary is now an integral part of the campaign and is being recognized as its unofficial ambassador by his fans. Involving Chacha Chaudhary shows the power and influence of this iconic character who is still working better in reaching out to people of all age groups and social profiles. This content developed around Chacha Chaudhary is now been taken to multiple levels as reference material or teaching aid for storytelling, workshops, nukkad nataks etc and is working efficiently in favour of the mission.”