Chacha Chaudhary, the legendary Indian comic hero is the unofficial ambassador of Swachh Bharat with the launch of 5th comic book – Chacha Chaudhary,
Mowgli and Swachh Nagar in continuation to the Swachh Bharat comic series created by Diamond Toons.
The comic book involves iconic character Mowgli and the giant Sabu along with Chacha Chaudhary guiding and creating awareness on dry and wet garbage segregation.
With back to back editions of comic book in series, Chacha Chauhdary has helped successfully promote this campaign across the country aggressively which has lead to a strong behavioural change in kids and adults.
The character has now become the unofficial face of the movement.