Key initiatives launched by the Government to create awareness about Family Planning are as follows:
360 degree media campaign- The first phase of the campaign was launched in 2016 and the present second phase comprising TV Commercials, posters and hoardings, and a dedicated website on Family Planning was launched in 2017;
World Population Day & fortnight as well as Vasectomy Fortnight are observed every year to boost awareness across all States/ UTs.
Promotional activities like Saasbahusammelans, NayiPehel Kits, Mobile publicity vans, and advocacy meetings are undertaken to increase awareness in high fertility Mission ParivarVikas districts.
The expenditure incurred by Government on advertisements related to Family Planning during the last three years and the current year, year – wise is:
2016-17: Rs. 3154.99 lakh
2017-18: Rs. 3306.21 lakh
2018-19: Rs. 3123.20 lakh
2019-20 (till second quarter): Rs. 548.66 lakh
Public health being a state subject the primary responsibility to strengthen healthcare in the country lies with respective State Governments. However, under National Health Mission (NHM), support is provided to States/ UTs for strengthening their healthcare services based on proposals received from them.
Details of the programmes/schemes pertaining to family planning aimed at unmarried youth (males and females) within the ages of 19-24 years are given below:
Initiatives taken by the Government for promotion of family planning among India’s youth: